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Marketing Your DEAP Services for Success

ADCES Marketing and Communications team will provide an overview of common marketing and communication channels.

Member Price
$0.00
Non-Member Price
$0.00

  • Description
  • Faculty
  • Accreditation
  • Pricing
  • Credits

This webinar is FREE and open to DEAP Coordinators ONLY

60-minute Program
Effective dates for CE credit: 3/18/2021 – 3/18/2024

Description

ADCES Marketing and Communications team will provide an overview of common marketing and communication channels, discuss best practices for each and walk learners through an easy-to-use template to create marketing and communication plans for their programs.
 

Learning Outcome

At the end of this presentation, participants will have an increased knowledge of the methods and strategies used to successfully market DSMES services.

Learning Objectives

At the end of this presentation, participants will be able to:
-- Learners will be able to identify different channels for marketing their DSMES services.
-- Learners will be able to implement basic tracking methods to measure success of marketing efforts.
-- Learners will be able to identify one new strategy for marketing their DSMES services to potential participants and referring providers.

Activity Type

This recording of a live presentation is a knowledge-based learning activity.

Learning Format

Enduring Material

Intended Audience

ADCES Webinars are designed for individual or groups of diabetes care and education specialists, including RNs, RDs, Pharmacists, Nurse Practitioners, Clinical Nurse Specialists, Physicians, Physician Assistants, and other health care providers interested in staying up to date on current practices of care for people with diabetes and other related conditions.  

Joint Providership

None

Access Period

You will have access to this learning activity for a period of six months after you enroll, or whenever the activity's CE credits expire (whichever comes first).

Originally presented on: 3/18/2021
Expiration date: 3/18/2024 

Diana Pihos
Director of Marketing and Communications
Association of Diabetes Care & Education Specialists
Chicago, IL

Lindsey Jager
Senior Manager, Marketing
Association of Diabetes Care & Education Specialists
Chicago, IL

Matt Eaton
Marketing and Communications Manager
Association of Diabetes Care & Education Specialists
Chicago, IL

Adolfo Luna
Communications Coordinator
Association of Diabetes Care & Education Specialists
Chicago, IL

Heather Wright
Digital Marketing Coordinator
Association of Diabetes Care & Education Specialists
Chicago, IL

Sacha Uelmen, RDN, CDCES
Director of Diabetes Education and Prevention
Association of Diabetes Care & Education Specialists
Chicago, IL

 

Disclosures
In accordance with Joint Accreditation criteria, the Association of Diabetes Care & Education Specialists (ADCES) must ensure that anyone in a position to control the content of the educational activity (planners and speakers/authors/discussants/moderators) has disclosed all relevant financial relationships with any commercial interest.

Joint Accreditation also requires that ADCES manage any reported conflict and eliminate the potential for bias during the educational activity. Any conflicts noted below have been managed to our satisfaction. The disclosure information is intended to identify any commercial relationships and allow learners to form their own judgments. However, if you perceive a bias during an activity, please report it on the evaluation.

Speaker:                                      

  • Sacha Uelmen, RDN, CDCES, has no relevant financial disclosures to report.
  • Diana Pihos, has no relevant financial disclosures to report.
  • Lindsey Jager, has no relevant financial disclosures to report.
  • Matt Eaton, has no relevant financial disclosures to report.
  • Adolfo Luna, has no relevant financial disclosures to report.
  • Heather Wright, has no relevant financial disclosures to report

Planners:

  • Jodi Lavin-Tompkins, MSN, RN, CDCES, BC-ADM, has no relevant financial disclosures to report.
  • Sacha Uelmen, RDN, CDCES, has no relevant financial disclosures to report.
  • Diana Pihos, has no relevant financial disclosures to report.
  • Lindsey Jager, has no relevant financial disclosures to report.
  • Matt Eaton, has no relevant financial disclosures to report.
  • Adolfo Luna, has no relevant financial disclosures to report.
  • Heather Wright, has no relevant financial disclosures to report.

Mechanism to Identify and Resolve Conflicts of Interest:
Review of the educational activity by a content reviewer to evaluate for potential bias, balance in presentation, evidence-based content or other indicators of integrity, and absence of bias, AND monitoring the educational activity and participant feedback to evaluate for commercial bias in the presentation.

Sponsorship or Commercial Support:
None

In support of improving patient care, the Association of Diabetes Care & Education Specialists is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC) to provide continuing education for the healthcare team.

Accreditation Council for Pharmacy Education (ACPE)

The Universal Activity Number is JA4008258-0000-21-210-H01-P and JA4008258-0000-21-210-H01-T This knowledge-based activity has been approved for 1.0 contact hour(s).
This statement contains information provided to NABP from the Accreditation Council for Pharmacy Education (ACPE) via CPE Monitor®. ACPE policy states paper and/or electronic statements of credit may no longer be distributed directly to learners as proof of ACPE credit. The official record of credit may be located in the learner’s e-profile in CPE Monitor.

American Medical Association (AMA)

Association of Diabetes Care & Education Specialists designates this enduring material for a maximum of 1.0AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

American Nurses Credentialing Center (ANCC)

Association of Diabetes Care & Education Specialists designates this activity for a maximum of 1.0 ANCC contact hour(s).The Association of Diabetes Care & Education Specialists is approved by the California Board of Registered Nursing, Provider Number 10977, for 1.0 contact hour(s).

American Academy of PAs (AAPA)

The Association of Diabetes Care & Education Specialists has been authorized by the American Academy of PAs (AAPA) to award AAPA Category 1 CME credit for activities planned in accordance with AAPA CME Criteria. This activity is designated for 1.0 AAPA Category 1 CME credit(s). Approval is valid until 3/18/24. PAs should only claim credit commensurate with the extent of their participation.

Commission on Dietetic Registration (CDR)

CDR Credentialed Practitioners will receive 1.0 Continuing Professional Education unit(s) (CPEU) for completion of this activity.
Completion of this RD/DTR profession-specific or IPCE activity awards CPEUs (One IPCE credit = One CPEU). If the activity is dietetics-related but not targeted to RDs or DTRs, CPEUs may be claimed which are commensurate with participation in contact hours (One 60 minute hour = 1 CPEU. RDs and DTRs are to select activity type 102 in their Activity Log. Performance Indicator selection is at the learner’s discretion.

Certified Diabetes Care and Education Specialists

To satisfy the requirements for renewal of certification for the Certification Board for Diabetes Care and Education (CBDCE), continuing education activities must be diabetes related and approved by a provider on the CBDCE list of Approved Providers (www.cbdce.org). CBDCE does not approve continuing education. The Association of Diabetes Care & Education Specialists is on the CBDCE list of Approved Providers.

Board Certified Advanced Diabetes Management (BC-ADM)

ADCES is the administering body for the Advanced Diabetes Management credentials. Continuing education programs offered by ADCES can be used toward fulfilling BC-ADM Certification and recertification requirements.

Other Health Professionals

It is the responsibility of each participant to determine if the program meets the criteria for re-licensure or recertification for their discipline.

This webinar is FREE and open to DEAP Coordinators ONLY


Knowledge: 1.00

Association of Diabetes Care & Education Specialists

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